Brand Guidelines

Brand Guidelines

The Taranis Brand

The Taranis brand is a statement of our shared beliefs and represents our commitment for creating opportunities for sustainable and enduring prosperity starting in our local communities and for the benefit of the world. It is who we are, what we stand for, and everything we say and do—our brand is our promise.


Our Logo

The Taranis wheel symbolizes technology and the seasonal cycle. The leaf represents the agronomic expertise, and the symmetrical repetition suggests bringing order to nature.

The center space represents potential, opportunity and focus.

You can find the approved Taranis logo images on our Knowledge Center: https://knowledge.taranis.ag/portal/en/kb/articles/taranis-logos 

Do not attempt to set the type in the logo, change the font or alter the size, proportions or space between the letters in the logo.

If you have questions or need a program or department graphic treatment, please contact marketing@taranis.ag.



This is our primary logo. Note the horizontal lockup.


When the primary logo doesn't fit your composition, use the vertical lockup.

Logo Colors and Use


On light backgrounds, use our full-color logo.

On dark backgrounds, use our white logo with white text.

Printing one color? Use our black logo.

Printing on darker colored backgrounds, use our white logo.



Logo Don'ts



Please do not put any text or visuals inside the leaves.

The Taranis logo should not be used without the leaves.


Please don't change the color of our leaves.


Please don't use a grayscale version of the logo.

Please refrain from using the logo in themes that are not part of our brand.

Please don't use a grayscale version of the logo.


Colors

The official color of Taranis — green — is as much a part of our identity as the logo. Although green is the Taranis' official colors, communication materials (not the logo) can be designed in any color appropriate for the concept.


Icons

Taranis uses a basic straight lineal icon style combining its two green colors.


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    • Taranis Logos

      Download the Taranis Logos for use in your materials. White Taranis Horizontal Logo Colored Taranis Horizontal Logo Taranis Stacked Logo Black Taranis Stacked Logo White Taranis Stacked Logo GreenDownload the vector files attached below.